Fort William MTB World Cup

For mountain biking in the UK, there is no bigger or better event than this. The UCI MTB World Cup in Fort William has won dozens of international awards, and is a multiple winner of the IMBA World’s Best Event award. We have been working closely with the festival for a long time, inventing a fresh new look each year to maintain a dynamic forward thinking brand. In addition to the identity itself, we are responsible for designing and maintaining their website, developing all their marketing materials, as well as delivering the on-site branding for the event itself.

'FORGED IN THE FORT' identity for 2018
Design drafts for the merchandise
'HOME OF THE BRAVE' Identity for 2017
"Hillside deliver a constant stream of creative solutions and quality design for a wide range of projects. They are adaptable, innovative and enthusiastic about everything we throw at them."
Mike Jardine, Director Rare Management
Title treatment - 2017 identity
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